In the construction and agricultural equipment industry of northern Georgia, few individuals have made as meaningful an impact as Greg Millick. As the Regional Manager for Bobcat of Athens and several affiliated Shoemaker Equipment Supply locations, Millick combines real-world agricultural experience with a sharp business acumen, setting a high bar for leadership in equipment sales and service. His journey from operating a dairy farm in New York to leading a multi-location dealership in Georgia is a compelling example of vision, hard work, and customer-focused leadership.
Early Life and Agricultural Foundation
Greg Millick’s roots in agriculture began in upstate New York, where he owned and managed Golfcrest Dairy. Running a dairy farm not only instilled in him a strong work ethic, but it also gave him firsthand insight into the needs and expectations of those working in agriculture. This experience would later become a valuable asset in his equipment sales career, enabling him to understand his clients’ challenges in a way that few others in his field could.
Millick completed his education at South Lewis High School, graduating in 2001. His early exposure to business operations and equipment management on the farm laid a solid foundation for his future roles in equipment sales and regional leadership.
Relocation to Georgia and Career Growth
In 2013, Millick relocated to northern Georgia, bringing with him over a decade of experience in the agricultural sector. This move marked a turning point in his career, transitioning him into a more commercial role while maintaining strong ties to his agricultural background.
By November 2019, he joined Bobcat of Athens as a Sales Specialist, where his deep product knowledge and customer-first approach quickly made him stand out. Within just a few months, his contributions and leadership potential earned him a promotion to Regional Manager in February 2020.
Leadership at Shoemaker Equipment Supply
In his role as Regional Manager, Millick oversees multiple Bobcat locations across Georgia, including:
- Bobcat of Athens
- Bobcat of Carnesville
- Bobcat Lake Oconee
- Bobcat of Albany
This position involves managing sales and service operations, leading teams, expanding market reach, and ensuring the highest level of customer satisfaction.
Millick’s responsibilities include:
- Supervising day-to-day operations
- Building long-term relationships with construction professionals and farmers
- Mentoring sales and service teams
- Strategizing for regional growth and brand expansion
Under his leadership, these locations have experienced steady growth and increased visibility, becoming trusted resources for equipment needs across northern Georgia.
Expanding Product Offerings and Partnerships
Bobcat of Athens, under Millick’s direction, offers an expansive range of construction and agricultural equipment. While the dealership is best known for Bobcat’s track loaders, skid-steers, mini excavators, and tractors, it has significantly broadened its catalog to include:
- Kioti tractors
- Yanmar compact equipment
- Husqvarna landscaping tools
- Bad Boy zero-turn mowers
- CLAAS agricultural machinery
This diverse product range allows the dealership to serve a wide array of customers, from landscapers and contractors to large-scale farmers. Millick’s keen sense for market trends and customer demand has guided these strategic product expansions.
Customer Service and Community Impact
A core part of Millick’s leadership philosophy is his unwavering commitment to customer satisfaction. He emphasizes personalized service, rapid response times, and long-term client relationships. Whether working with a first-time equipment buyer or a long-term commercial client, Millick ensures each customer is treated with integrity and professionalism.
He has also prioritized employee training and development, ensuring that every team member is knowledgeable and aligned with the company’s values of service excellence. By fostering a workplace culture that values teamwork, transparency, and trust, he empowers his staff to provide the highest level of service.
Future Vision and Strategic Goals
Greg Millick is not content with the status quo. He has set his sights on growing the regional footprint of Bobcat and Shoemaker Equipment Supply locations through:
- Enhanced marketing initiatives
- Deeper community engagement
- Stronger manufacturer partnerships
- Ongoing employee development programs
He is also an advocate for innovation in equipment sales, keeping his teams informed about the latest technologies in machinery, remote monitoring, and eco-friendly equipment solutions. By staying ahead of industry shifts, Millick ensures that Bobcat of Athens remains a forward-thinking leader in the market.
